Letter from Chris Gero  -  Summer 2011

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Diversity of our Artists

There are a thousand reasons diversity is essential in life. For us here at Yamaha, it’s simple: diversity allows us to stretch our wings, expand our horizons, and create music for all.

The heart of the Yamaha line, our legendary piano, lends itself to diversity. This one simple, elegant instrument is played by thousands of different artists in hundreds of different ways – though it must be noted, none more glamorously than the show stopping new piano we designed and handcrafted to be the centerpiece of Elton John’s “The Million Dollar Piano” show at The Colosseum at Caesars Palace in Las Vegas.

But Yamaha is more than just pianos, and from the symphony hall to the Superbowl halftime show and on every stage in between, Yamaha instruments are being played by artists from every genre.

All Access magazine has long been a wonderful tool to showcase the extraordinary range of talented individuals in the Yamaha family. That’s why in the pages of this issue, you’ll see pianists featured next to drummers, jazz artists amongst rock legends, and seasoned music directors alongside a tween YouTube sensation.

But we’re taking diversity to a whole new level this year. In a first for our distinguished company, we’ve added a member of the canine family to our roster: Rowlf the Dog. He’s not just any old mutt, either. A rocking musician beloved by millions, he and his Muppet friends are about to blow up the holiday box office when the new movie The Muppets debuts this Thanksgiving. You can read more about Rowlf in his interview on page 20. We’re so proud of him that we are offering you the chance to win tickets to the premiere this November, as well as an AvantGrand piano, similar to the model seen with him on the cover.

Enter to win a chance to see Rowlf the Dog’s big screen comeback at www.Faceook.com/YamahaEntertainmentGroup.com. The diversity of Yamaha’s artist roster is expanding into uncharted territories, and we couldn’t be more excited to continue to share these stories with you.


Kindest Regards,
Chris Gero

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