chris gero headshotThis year has been one of celebration and success for Yamaha. We have continued to grow the Yamaha Entertainment Group division, recognized some amazing new artists under our own thriving label, and celebrated the 125th anniversary of  Yamaha Corporation of America.  We pride ourselves on being a globally recognized brand for the past 125 years, but for the next 125 years, we hope to be known also as a proud supporter of our musicians and their fans.

We celebrated not only over a century of Yamaha, but also of Yamaha players, performers, and artists.  Our 2013 NAMM event at Disneyland’s Hyperion Theater hosted names Amy Grant, Chaka Kahn, Earth, Wind & Fire, Sarah McLachlan, Toto, and Elton John.  This all-star lineup was accompanied with a historical moment. Using the latest advances in Yamaha instrumental technology, Elton’s performance on the Yamaha Disklavier was reproduced through Yamaha’s DisklavierTV, powered by RemoteLive technology, along with a 75-piece orchestra.  This performance made its mark by streaming live over the Internet and simultaneously to remote Disklaviers at locations around the world.

Our history making doesn’t stop there!  We have continued to cultivate our artist relations and superior product quality to mold a new standard of Yamaha artists with a fan focus to accompany their amazing talent and music.  As mentioned in the previous issue, we have utilized our thoroughly modern recording and filming studio in Franklin, Tenn to not only record and distribute music, but also hone in on the artist’s fan base connection.

For the past few years, Yamaha Entertainment Group has championed the artist and supported the fan base by putting the public more in touch with our musicians than ever before.  We are using our unique relationship with our artists to team up with them in social media interaction, sweepstakes, and prize efforts.  We want to take the audience beyond the product visibility of an endorsement and immerse them in the next level of music that simple fandom cannot provide. Over the years we’ve provided opportunities to meet, win autographs from, and attend concerts for Colbie Caillat, Ingrid Michaelson, The Muppets, Jon McLaughlin, Chick Corea, Michael Bolton, Goo Goo Dolls, and more. We are currently working on sweepstakes for our fans with Lyle Lovett and Elton John, among other artists; so keep an eye on our Yamaha Entertainment Group Facebook page for announcements.

Through innovation within the artistic process, whether it is technological advances or furthering crowd connection, Yamaha continues to put the strong effort it has used in the past 125 years to champion the artist.  At Yamaha Entertainment Group, we are artists, we are music, we are Yamaha.

We look forward to continuing and building upon the success 2013 has brought us.  Visit us at www. YamahaEntertainmentGroup.com or engage with us on Facebook and Twitter. We love hearing from you, and we truly appreciate the support you’ve given for the past 125 years.

Kindest Regards,
Chris Gero

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chris gero headshotDuring the first weekend of May 2010, the music city was struck by what is being called the thousand-year flood. Surprisingly to many shocked residents of Nashville and the surrounding areas, the flooding and extensive damage that was subsequently caused was not well known outside our region for several weeks. Lives were lost, thousands of people were displaced, businesses were destroyed and dreams were ruined by the simple force of water.

For us in the music community, it was very tough to hear and see the after-effects of the flood on the musicians and their instruments. While the top artists made headlines with horror stories of losing priceless collections, it was the hundreds of stories of the mostly nameless “working class” musicians that were the hardest to hear. These folks, many of who support major talent, are studio musicians or can be found paying their dues at some thankless gig and did not have insurance or the wherewithal to replace their instruments.

SoundCheck, the biggest cartage, rehearsal and instrument storage facility in Nashville, keeps personal instrument lockers on more than 600 musicians and is located at a place where some of the flooding was the worst. Nearly an entire week went by before owner, Ben Jumper, and his crew could get to the instruments that lay soaking in a thinly mud-coated brown water. Needless to say, nearly everything was destroyed. All of the music venues downtown were quiet, and if for just a brief moment, the music stopped in music city. But only for a moment. We music people are part of an extraordinary community and although Yamaha itself was not immune to the flooding and lost several instruments, I was truly humbled by the outreach of musicians for the musicians. In the days following the flood, nearly every artist I spoke to asked if we could not help them, but assist others in greater need.

Within hours of the flood’s end, my office was busy donating and replacing instruments to musicians as well as consulting with many of the stricken venues and productions as to the best means to get up and running as quickly as possible. But this flood was much more than losing some instruments––many lost homes and lives were destroyed.

During this recovery process, I was reintroduced to the efforts of MusiCares. MusiCares provides a safety net of critical assistance for music people in times of need, such as this tragic event. MusiCares' services and resources cover a wide range of financial, medical and personal emergencies and quickly stepped in to assist the hundreds of musicians that were affected. Because of the efforts by organizations such as MusiCares, many of these musicians are getting back to work. Many still need help.

Please join me in supporting MusiCares by going to their website www2.grammy.com/musicares and learning about the organization and the incredible job they do in helping musicians in their everyday lives. Send them a cash donation to support their tireless efforts. Someday you may need their services.

I am proud to live in Nashville––the music city. No amount of water could ever drown the spirit of what Nashville and its people represent.

Kindest Regards,
Chris Gero

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chris gero headshotAt Yamaha, we are proud to say that we make products that help artists create music and earn a living. As we enter our half-century anniversary of doing business in America, I am reminded of some of the amazing artists who have played Yamaha products over the years and the impact they have left on the world.

When Yamaha opened its doors for business in the United States in 1960, the label “made in Japan” was not associated with the level of quality that it is today. From humble beginnings sprung a technological revolution that changed the way we hear and make music.
 
In the late ‘60s, Yamaha acoustic guitars quickly became an industry mainstay. James Taylor, John Denver, and many other artists helped establish the Yamaha brand; John Lennon, Bob Marley, Brian May, Paul McCartney, Jimmy Page, Carlos Santana, Bob Seger, Paul Simon, and Bruce Springsteen have helped maintain it.

In the ’70s, Stevie Wonder used the GX1 keyboard to create his masterpiece “Songs in the Key of Life.” Jeff Lynne wrote and recorded “Out of the Blue” using a C7 and Michael McDonald wrote and recorded “What a Fool Believes” on a CP-70 and CS-80. In 1978, Yamaha introduced the NS-10M monitor speaker, which continues to be the benchmark in the recording, film and TV industry even though the product was discontinued years ago.

At a time when synth-driven pop music reined supreme, the DX-7 became an instrument that actually defined the era. Michael Jackson’s “Thriller,” Toto’s “Africa,” Chicago’s “Hard Habit to Break” and Luther Vandross’ “Here and Now” are just a small fraction of the countless songs that were recorded with this groundbreaking instrument in the ‘80s.

Yamaha pioneered digital mixing consoles beginning in the late ‘60s and revolutionized the entire music industry with the release of the 02R in the mid-’90s. The C7 grand piano has long been established as the recording industry standard throughout the world, and it has become the number one piano choice of contemporary and jazz artists, including Elton John, Paul McCartney, Alicia Keys and Norah Jones.

The Recording Custom drum kit, the BB series bass, the Z trumpet, the Motif and the PM1D are a few more examples of the thousands of innovative products Yamaha has created – and countless artists have brought to life.

Yamaha has been there through every major artist related event in the past 50 years: Woodstock, Live Aid, Live 8, Live Earth, Concert for Diana, America: A Tribute to Heroes, Jazz Fest, Bonnaroo, and American Idol, to name a few. Since 1960, Yamaha has enjoyed a unique relationship with artists and music makers from all walks of life in the entertainment epicenter of the world: the United States. We are honored to have been a substantial part of music’s history, and we look forward to what the next 50 years will bring.

Kindest Regards,
Chris Gero

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chris gero headshotThey say a picture is worth a thousand words. This could not be truer when referring to the photography of All Access. A large component in artist marketing at Yamaha is the photography we produce with the artists that play Yamaha instruments. Often, we are asked what it is like to photograph famous artists. Let me be the first to say that it is everything one would envision in the glamorous, hassle-free and romantic jet-setting celebrity world we live in…Well okay, maybe not. Mind you, it does require jet-setting (of the coach variety), but that is normally where the glamour ends.

The process of getting great photography for All Access is quite challenging and honestly can be very stressful and complicated. It often takes months, if not years, of planning to arrange a time when an artist may be available for a photo shoot. Artist photo shoots are orchestrated events that can involve a small army of people at times working on anything from travel to art direction, from gear and lighting procurement to location scouting and much more. More times than not, all of this careful planning comes down to less than a half hour of actual shooting time with the artist who may or may not be having a good day.

Over the years, I have had my fair share of photographers needing to be bailed out of jail, staff members detained in customs, redeye flights, smashed rental cars, angry stage mangers, intoxicated, nude, hung-over, or sleeping talent, foreign speaking cabbies, and navigational difficulties to last a lifetime. There have been enough, in fact, to fill a book and so far from reality that you would think it to be the script of a television series. So why do we do it? It’s simple: Our photography says a great deal about who we are. We take considerable pride in our artists and how they are imaged with our products and we are willing to do whatever it takes to produce world-class photography that truly sets us apart from our competitors.

We thought it might be interesting to share some of our world with you. So with all that said, we are very excited to announce the launch of All Access 360. All Access 360 is the new online, behind-the-scenes look at the photo shoots we create for this magazine. At www.yamahaallaccess360.com, you will see unique interview content, photos that didn’t make it to print as well as chances to win great prizes such as an SLG100S Silent Guitar, autographed by this issue’s cover artist: Jason Mraz. And it’s all available as a free podcast so you can download it to your phone or share it with others through your social networking site. I bet you will now look differently upon the photos in All Access and wonder what crazy adventure we went on to get that picture. Fortunately for us, this issue was fairly tame, but fun to create nonetheless!

Kindest Regards,
Chris Gero

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chris gero headshotIN THIS, THE 16TH ISSUE OF YAMAHA ALL ACCESS, you will find some changes, some of which are obvious and some much more subtle. First the obvious: We decided to change the format to a larger and cleaner look, one that focuses more on the visual aspect of our artists as well as the written word. More space has been provided to tell each artist’s story and fewer artists will be featured per issue, exacting a fresh and highly stylized layout that reflects more on a streamlined amount of key artists, beautifully captured by some of the world’s best photographers.

The second and much less obvious change has been with the publication itself. Although a select handful of people here at Yamaha Corporate Artist Affairs have been producing Yamaha All Access for more than 8 years, the magazine had been until recently owned and funded from our friends in the Pro Audio and Combo Division at Yamaha. This change came about when Corporate Artist Affairs became a subsidiary division of Yamaha during this last year. What this means to you, our reader, is most likely trivial, but what it means to us, at YCAA, Inc., is that Yamaha All Access is finally home.

Yamaha Corporate Artist Affairs, Inc, is the division of Yamaha that is responsible for much of the high profile artist relations, artist branding and strategic endorsements at Yamaha. Here at YCAA, we manage the relationships with many of the artists who have graced the cover of this magazine including Elton John, James Blunt, Alicia Keys and many more. Although Yamaha has several artist relations departments that are specific to certain groups of instruments, YCAA focuses mostly on pianos (contemporary and jazz), synthesizer and digital musical products, Pro Audio and recording products and Steinberg products. In addition, YCAA is responsible for all the television and film placement as well as the Yamaha related concerts that are produced here in house, and much more.

Yamaha All Access has always been a service we provided, in essence, to a client. We are now producing Yamaha All Access for ourselves. This means the magazine will continue to grow and develop in the years to come. You will also shortly see an emailed version as well as an expanded podcast version. Both are currently under production here at YCAA.

These are big changes to us and I hope that you will enjoy the result of much hard work from the folks behind the scenes that bring Yamaha All Access to life. If you are interested in more information about Yamaha Corporate Artist Affairs, please visit www.ycaa.com. On the behalf of the staff of YCAA and myself, we hope you enjoy the new changes and thank you for continuing to support Yamaha All Access.


Kindest Regards,
Chris Gero

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chris gero headshotWITH THE 18TH EDITION OF ALL ACCESS UPON US, I’m reminded of how special the relationships are that lie on the pages before me. Since the inception of Yamaha Corporate Artist Affairs, we’ve stressed that the most important asset at Yamaha is our artists.

Elton John, Paul McCartney, Alicia Keys and all of our other 2,000 Yamaha artists bring our two-dimensional products to life. Our instruments become superstars when in the hands of these musical geniuses. When Natalie Cole or Gavin DeGraw goes on tour, our logo is put on display for millions of onlookers throughout the world to see. When Stevie Wonder or Norah Jones performs during an awards show or a late night talk show, millions witness that their chosen instrument is a Yamaha.

Yamaha instruments have always been known for their quality and craftsmanship; thanks to our artists, they are world-renowned and sometimes become famous in and of their own right. The alliance that is created between Yamaha and our artists is unparalled by any other music manufacturer. YCAA, Inc. works tirelessly supporting the needs and requests of artists who earn a living using Yamaha products. But above it all, the reason our artists are so important to us, is because, in the simplest of terms, they are our friends.

After spending more than 15 years spearheading Yamaha’s branding as it relates to our most valuable asset, it’s hard not to become friends with these talented people. Just as we put our instruments in their hands, they put their image in ours, and it is through that synergistic relationship that we create more than just a convenient means to an end, but we build a bridge of trust, a partnership, and, ultimately, a friendship that will last a lifetime.

I feel so honored to be in the position to call James Newton Howard, Sarah McLachlan, Brooke White, Carl Fischer, Chick Corea and Mark Rivera, among countless others, my friends. I am priviledged to have come to know their families, loved ones, children, and in turn, they mine. The collaborative relationship we share is one we at YCAA will never take lightly. Sarah gives our instruments a voice. Elton puts our brand on a pedestal and shows it off to the world, night after night. So in a sense, that’s what we hope to give back with All Access. A pedestal, a beautiful assortment of photographs that capture a moment in time, a voice that is truly their own, and a spotlight on what we all believe in: music.



Kindest Regards,
Chris Gero

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chris gero headshotOne decade and 20 issues later, All Access has certainly grown up quite a bit since its debut. We view this publication as our opportunity to put our best foot forward on behalf of our talented artists, and we don’t take that lightly. We have constantly strived to keep the publication fresh, beautiful and interesting.

The size, the design, and the layout…it has all changed over the years. But one thing has never changed: the focus. All Access is all about our artists. GRAMMY® Award winners, chart toppers, Oscar® winners, music directors, record breakers, fresh faces and legends––they are all an integral part of music and therefore an integral part of our magazine.

It’s hard to believe we’ve had the honor to freeze moments in time with Elton John, Alicia Keys, Jeff

Lynne, Barry Manilow, Sarah McLachlan, James Newton Howard, Norah Jones, Questlove, and countless others. We consider every opportunity to photograph our artists a gift.Therefore, we hope this special edition of the past 10 years of All Access is a little present for you.

Not only are we presenting some never-before-seen photography, but in this issue we also document when and where each photo shoot took place, and in some instances, we’ve provided you with a little commentary from the set.This beautiful, visual representation of a sampling of our artist roster is a testament to the talent we have the pleasure of working with and representing every day.

And speaking of changing with the times, there is one more major change that is taking place in our offices in Nashville,TN. Our interaction with our artists is reaching a whole new level under the direction of the new department, Yamaha Entertainment Group.

We will still photograph our artists. We will still provide them with tour support, quality instruments, piano logistics, marketing support, and serve as their best friend for all thingsYamaha related. Only now, we’re taking artists under our wing and recording their music in our brand new studio in Franklin,TN. Plus we’re making their website, handling publishing and licensing, orchestrating brand alliances, serving as a retail outlet, and helping artists achieve creative and financial success. In short, we’re standing behind the music.

Visit us at www.Facebook.com/YamahaEntertainmentGroup to learn all about us, and stay tuned for more details this summer.

Kindest Regards,
Chris Gero

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In 1974, Yamaha released its first synthesizer, the SY-1. In the years that followed, we continued to lead industry innovation to bring musicians the DX7 in 1983, one of the most commercially successful electronic keyboards. The company struck gold again with the Motif in 2001, which has become a staple on touring rigs since its introduction.

These synthesizer milestones don’t only mark success for Yamaha, but for the musical achievements of all the artists who’ve relied on our synthesizers throughout the years. Talented players like Stevie Wonder, Michael McDonald, Chick Corea, Sara Bareilles, Elton John and Alicia Keys have all relied on these instruments at one time or another to fulfill their dreams.

Now 40 years after our first synthesizer debut, we are celebrating with the release of the Motif XF Music Production Synthesizers in pristine white. This exclusive anniversary model includes a flash memory expansion and vintage Yamaha synthesizer content on a USB drive, and you can view it up close and personal on these pages with our cover girl Christina Perri, one of the most    r  e cent artists to favor the anniversary Motif.

You can also see this white Motif on the stages around the world with Stan Lewis (Patti LaBelle), Dave Schulz (Goo Goo Dolls and Berlin), Erskin Hawkins (Eminem and Rihanna), Brett Tuggle (Fleetwood Mac), and Salo Loyo (Luis Miguel), to name a few.

We continue to push boundaries with our synthesizer technology because we have a duty to provide inspirational instruments to all of you: the child musicians, the part time musicians, the hobbyist musicians, the professional musicians and the lifetime musicians.

You’ve heard me say it before, but it bears repeating. At Yamaha Entertainment Group, we are artists; we are music; we are Yamaha. I can’t wait to see what the next 40 years has in store for our synthesizers and what it inspires you to create.

Join us in our journey and visit us at www.YamahaEntertainmentGroup.com, or engage with us on Facebook and Twitter. We’re always glad to hear from you, and I thank you for your endless support.



Kindest Regards,
Chris Gero

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chris gero headshotSongwriting is an elegant craft. The ability to connect words to create a profound message is not a gift many people are given. Some songwriters have created messages that have moved entire generations, like John Lennon or Bob Dylan.

But unlike the time in which these great legends wrote and showcased their craft and were duly paid for it, we now face an era where paid monthly digital streaming services are surpassing the sales of albums and music downloads. With rapid development in technology and sharing capabilities, modern songwriters are taking a punch.

Van Dyke Parks, a songwriter who has collaborated with Brian Wilson, U2, Joanna Newsom and The Byrds, to name a few, recounted this story for The Daily Beast after collaborating with Ringo Starr:
 
“Forty years ago, co-writing a song with Ringo Starr would have provided me a house and a pool. Now, estimating 100,000 plays on Spotify, we guessed we’d split about $80. When I got home, on closer study, I found out we were way too optimistic. Spotify (on par with other streamers) pays only .00065 cents per play.”

Although songwriters are facing the challenges of declined royalty fees, singer-songwriters are vastly emerging and gaining more recognition, thanks to the same technology. And Yamaha takes pride in finding these emerging and well-known singer-songwriters and connecting them directly with their target audience while providing promotional and instrument support.

However, while technology is creating amazing opportunities for music to reach new audiences, it's also creating real challenges for songwriters and composers, who don't have the same revenue streams as performing artists.

Recently, Taylor Swift wrote a public letter to Apple® denouncing their plan to not pay royalties to musicians during a free three-month trial period for its new streaming service. Thankfully Apple® listened and changed its policy. At Yamaha, we applaud Taylor for her courage and Apple® for making the right decision. It isn’t always easy to take a stand or to admit when you’re wrong.

It’s time for us all to stand up for songwriters. I’d love to have an open discussion on the Yamaha Entertainment Group Facebook page to address this topic. What do you think needs to change to make songwriter royalties fair in today’s digital age?


Kindest Regards,
Chris Gero

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chris gero headshotElton John. Josh Groban. Alicia Keys. Paul McCartney. These are just a few famed names that have made their way with a Yamaha at their side. Yamaha continues to be known for quality, and we strive to make the entire musical process a truly rewarding experience for every artist and audience. During the last 125 years, we’ve been lucky enough to make lifelong impressions with many of our musicians. I want to bring your attention to one particular Yamaha artist, bassist Nathan East.

Nathan has been a member of our Yamaha family for 33 years. He has worked alongside some of the greats including Eric Clapton, Bob Dylan, Michael Jackson, George Harrison, Aretha Franklin, B.B. King, Whitney Houston, Wayne Shorter, Stevie Wonder, Barbra Streisand, Joe Satriani, Kenny Loggins, Daft Punk and literally hundreds more. His numerous award-winning accolades include a U.S. Congressional Record for his contributions to American music and the Ivor Novello Award for songwriting, Great Britain's most celebrated music award. Throughout Nathan’s successful career, I’ve gotten to know him as one of our artists, but more than that, he has become a friend.

After decades of legendary work, Nathan has finally decided to release his first solo album, and it is definitely worth the wait. I was lucky enough to help lead this effort, producing and collaborating with Nathan for the making of his self-titled album in our state-of the-art recording studio in Franklin, TN. The album will feature various original tracks and covers, scanning the R&B, pop, rock and jazz genres. Songs include Pat Metheny's “Letter From Home” and “101 Eastbound” by Fourplay, a band East is a founding member of. To give you a taste of what is to come, we released his cover of “Sir Duke” on our Yamaha Entertainment Group Facebook page, so be sure to check it out. It’s an amazing tribute to one of Nathan’s well-known friends Stevie Wonder. 

Throughout the recording process, Nathan has made sure to make this album a celebration not only of his musical life but his musical friends as well. The album features appearances by Eric Clapton, Sara Bareilles, Stevie Wonder, Michael McDonald, and more. Through and through, we are proud to stand by Nathan in making his solo debut as outstanding as his renowned career.

It is truly gratifying to help artists and musicians express themselves. Being able to work with Nathan has been nothing but rewarding and exciting. To see more on Nathan, his new album, and recording with Yamaha turn to page 30. 

We couldn’t have had all of this success without your support. We love hearing from you so please engage with us on Facebook andTwitter or visit us at www.YamahaEntertainmentGroup.com. At Yamaha Entertainment Group, we are artists; we are music; we are Yamaha. Here’s to 2014, and may it be as wonderful as the past 125 years.

Kindest Regards,
Chris Gero

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Diversity of our Artists

There are a thousand reasons diversity is essential in life. For us here at Yamaha, it’s simple: diversity allows us to stretch our wings, expand our horizons, and create music for all.

The heart of the Yamaha line, our legendary piano, lends itself to diversity. This one simple, elegant instrument is played by thousands of different artists in hundreds of different ways – though it must be noted, none more glamorously than the show stopping new piano we designed and handcrafted to be the centerpiece of Elton John’s “The Million Dollar Piano” show at The Colosseum at Caesars Palace in Las Vegas.

But Yamaha is more than just pianos, and from the symphony hall to the Superbowl halftime show and on every stage in between, Yamaha instruments are being played by artists from every genre.

All Access magazine has long been a wonderful tool to showcase the extraordinary range of talented individuals in the Yamaha family. That’s why in the pages of this issue, you’ll see pianists featured next to drummers, jazz artists amongst rock legends, and seasoned music directors alongside a tween YouTube sensation.

But we’re taking diversity to a whole new level this year. In a first for our distinguished company, we’ve added a member of the canine family to our roster: Rowlf the Dog. He’s not just any old mutt, either. A rocking musician beloved by millions, he and his Muppet friends are about to blow up the holiday box office when the new movie The Muppets debuts this Thanksgiving. You can read more about Rowlf in his interview on page 20. We’re so proud of him that we are offering you the chance to win tickets to the premiere this November, as well as an AvantGrand piano, similar to the model seen with him on the cover.

Enter to win a chance to see Rowlf the Dog’s big screen comeback at www.Faceook.com/YamahaEntertainmentGroup.com. The diversity of Yamaha’s artist roster is expanding into uncharted territories, and we couldn’t be more excited to continue to share these stories with you.


Kindest Regards,
Chris Gero

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cg headshotIntroducing: Yamaha Entertainment Group

This summer, we proudly introduce to you: Yamaha Entertainment Group. What is Yamaha Entertainment Group?

Yamaha Entertainment Group is part of Yamaha Corporation of America, the largest musical products manufacturer and one of the most respected brand names in the world. Yamaha Entertainment Group is simply everything about our artists. It is music, branding, marketing and public relations; it is record production, film & video production, content development, publishing, licensing, web and social media and much more.

It is a place that gives our artists a voice, a place to promote their careers, their music, their lives and their adventures. It is a place where they can be heard, be seen and connect with a global music community.

Our goal is to be a one-stop, cost effective boutique label that focuses on all aspects of branding the artist and creating the platform in which the artist can generate exposure and revenues. Fully encompassing, it not only includes recorded music but also every aspect that surrounds the recording process including film & video, marketing and promotional activities, all with the power and caché of the Yamaha brand name.

At Yamaha, we not only stand behind the instruments artists use to make their music, but we stand behind the artists’ music. Yamaha is the champion of the musician, period.

For the last 12 months, we have been busy putting into motion the many elements that will comprise Yamaha Entertainment Group:We have recently opened a state-of-the-art recording and film facility in Franklin, TN and are currently working on a full length recording of the London based band Leogun in the first ever joint venture with Elton John and Rocket Entertainment. Over the course of the next two years, we expect a significant growth in content development and marketing opportunities with artists, and we look forward to sharing it all with you, the fans.

This is a monumental endeavor and a major milestone in the history of Yamaha. It is a natural and obvious synergy that clearly defines us as a stakeholder in the recorded music business and creates a much closer bond between our artists and us.

At Yamaha Entertainment Group, we are artists; we are music; we are Yamaha. Visit us at www.YamahaEntertainmentGroup.com on August 1 to be a part of the action by watching a live stream from our official launch party at the Troubadour in Los Angeles, where we will present to you: Leogun.


Kindest Regards,
Chris Gero

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cg headshotThis past summer, we were able to diversify Yamaha Corporation of America with the launch of Yamaha Entertainment Group of America—a new division whose focus is to embody a boutique, one-stop shop record label under one of the most eminent brands in the business. The idea was to work entirely in-house with our artists to record, produce, brand, publish, market, publicize and sell original audio and video content. Not only did Yamaha Entertainment Group bring about a new way for us to become more involved in our artists’ careers, but it also brought about a way for our artists to tie in to the strength of the Yamaha brand.

Since the launch, Yamaha Entertainment Group has been more successful than we could have ever thought possible. Our first signed artist, LEOGUN, has been touring the world and is holding steady in the top 50 of the Active Rock charts. We are also excited to announce a partnership with the legendary bassist Nathan East.

We continue to give our artists a voice by connecting them with a new audience base, by offering a variety of sweepstakes and fan experiences, and by engaging and promoting through social media and our partners in the music industry. We recently ran a promotion with Talenthouse that allowed aspiring producers to submit their remixed versions of LEOGUN’s single “Let’s Be Friends” to win the chance to record their own song at Yamaha’s state-of-the-art recording and filming studio in Franklin, Tennessee.

This thoroughly modern facility is a resource that Yamaha artists can utilize throughout the entire creative process, from recording sound and video to working on promotional projects. Beyond simply recording albums, the studio is being used as a space for in-house licensing, a setting for monthly webisodes, and more! This facility allows our artists to grow in the current music market in a truly unique way.

We want to continue to push the limits for our artists, bringing them closer to their music, their brand, and their audience. At Yamaha Entertainment Group, we are artists; we are music; we are Yamaha.

We look forward to what’s to come in 2013, a year that marks the 25th anniversary of Yamaha Corporation of America. Visit us at www.YamahaEntertainmentGroup.com, or engage with us on Facebook and Twitter. We love hearing from you, and we truly appreciate your support.


Kindest Regards,
Chris Gero 
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