Widely regarded as a world-class image-maker, Chris Gero is a producer, director, and the founder of Yamaha Entertainment Group of America. He is responsible for the management and branding of Yamaha's global star-studded roster, having signed more than 3,600 artists to contract to date. Gero oversees Yamaha's most successful and enduring artist collaborations, including Elton John, Alicia Keys and Paul McCartney, to name a few and serves as a Vice President at Yamaha Corporation of America.
As a concert producer, Gero has staged a wide variety of shows in everything from intimate venues to massive arenas. Musical legends and promising newcomers have graced the stage under his direction. Gero's exacting standards and keen attention to every detail has earned him the sterling reputation of a first rate producer. The superior quality of a Gero-produced concert can be seen in elements such as an A-list house band, full orchestral accompaniments, 100-member gospel choirs, and elaborate set and lighting designs. Artists who have graced his stage include Ray Charles, Stevie Wonder, Elton John, Norah Jones, Brad Paisley, Natalie Cole and John Legend to name a few.
Yamaha Entertainment Group is a boutique, one-stop shop record label designed to give artists a voice by partnering to help make and debut their music while giving them equity stake in the game. Gero has spent countless hours in the studio producing albums and writing with artists. Several projects are currently in the works under Gero's direction including a full-length release of the band LEOGUN, a British, blues-inspired rock and roll group managed by Elton John's company Rocket Entertainment. He is also producing legendary bassist Nathan East, with an expected release date in late 2012. YEG is also a film production house. Gero is directing the immense production of the live DVD and making-of DVD of "Elton John: The Million Dollar Piano," which is earning rave reviews at The Colosseum at Caesars Palace in Las Vegas.